The people at Amazon.ca obviously know that the more they get their customers to come back and complete purchases, the better their business will be doing. This is easier said than done though. How do you actually motivate your customers to use your online store more frequently?
A great way to do so is to offer them the opportunity to score great savings in exchange for their loyalty and making the process of ordering as effortless as possible.
Following that train of thought, the decision was taken to launch the Subscribe&Save feature in Canada, a feature that enables subscribers to save up to 15% off and to enjoy free shipping upon the order frequently purchased items. The categories of goods included in this program are the ones you always end up purchasing and hoping you don’t run out of, such as groceries, beauty products, health & personal care items, home & kitchen goods as well as pet supplies. It’s a win-win situation when you think about it. Plus, all the brands you love are available too.
As per the program description available at Amazon.ca, this service aims at being as flexible as possible by letting subscribers pay as they go, stop their subscriptions whenever they want (no fee) and change their delivery schedule whenever they choose to.
Visit Amazon.ca’s section about Subscribe&Save to learn more about this program and to compare the prices of some of the items you would consider buying with it. Keep in mind that the more items you add to your monthly delivery subscription, the more you will save (up to 15% off).
What do you think about this program from Amazon?